Here is the new packaging.
It shouts ‘Cornish’ so much more than before- right from the imagery on the front of pack. It gives reassurance that is is a ‘Genuine Cornish Pasty’ using the stamp on the front.
Turning to the back it points out the local ingredient sourcing and tell you that the potatoes came from Hay Farm. The packaging has communicated to me that this Pasty is special.
So both the on-pack information and the execution surpassed my expectations. Now that doesn’t happen very often.
This is an example where sustainability, marketing and execution comes together well IMHO. If you want help in this are then please contact me. It is my bread and ‘pasty’ 😉